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Marketing For A Digital Planet

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Do You Have a Marketing Plan? For many firms, the answer is no. According to a study by Marketo, slightly more than one-third of small businesses polled don’t have a marketing plan. Many business owners and managers view marketing as a “luxury” … something to be done when things are going well. They perceive marketing as a Read more…


Up until a few years ago, if you surfed the ‘Net you used a desktop or laptop computer.  Now people are more likely to use a mobile device – smartphones, tablets and phablets – to go online.  Nearly every US adult (95%) has a cell phone and according to the Pew Research Center, the percentage of Americans owning smartphones increased from Read more…


Trade shows are a great way to promote your business to a targeted and captive audience. They allow you to get in front of a lot of interested prospects at one time. Trade show participants are there with a purpose: to learn and seek out what’s new in their industries. With a little planning these events can Read more…


  Delivering a superior customer experience (CX) is an effective way for businesses to separate themselves from their competition. Customers respond in positive ways to companies that understand their needs and deliver a seamless and consistent experience. In markets where products and services are similar, companies that focus on the customer’s experience can have a sustainable competitive Read more…


For many businesses, video is becoming an important component in their marketing plans. It is being used  with direct mail, email, mass media, social media and other marketing tactics as part of an integrated strategy. Videos can enhance, reinforce and compliment  your overall messaging.  Here are five tips to consider for effective video marketing. Define Your Audience -When you are targeting and segmenting Read more…


At a Social Media Marketing (SMM) training session I conducted with a group of small business people I heard comments, concerns and assertions that revealed some common misconceptions and myths about SMM. In a previous post we attempted to dispel the “myth” that social media doesn’t cost anything. In this post we address the notion that if you Read more…


Many businesses have no clue if their marketing is bringing in any new customers or generating enough sales to justify the expense. Most don’t have a way to measure the effects and generally have a hit-or-miss approach. There seems to be little rhyme or reason and no overall plan for marketing.  So what should a small businessperson do? Read more…


Marketing is one of the most misunderstood disciplines in business. If not the most misunderstood, it is certainly one of the least valued. Many business owners and managers see marketing as a “luxury,” something to be done when things are going well and the organization is flush with cash. As a result, when things are tight marketing Read more…