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Marketing For A Digital Planet

Up until a few years ago, if you surfed the ‘Net you used a desktop or laptop computer.  Now people are more likely to use a mobile device – smartphones, tablets and phablets – to go online.  Nearly every US adult (95%) has a cell phone and according to the Pew Research Center, the percentage of Americans owning smartphones increased from Read more…


Power Marketing

Four major tactics that should be in small business 2017 marketing plans are customer experience, social media marketing, mobile optimization and video marketing. While there are a number of other areas of focus, these 4 can have a significant impact.   Increased Focus on Customer Experience and Service Customers today expect more. They have an abundance of Read more…


  Delivering a superior customer experience (CX) is an effective way for businesses to separate themselves from their competition. Customers respond in positive ways to companies that understand their needs and deliver a seamless and consistent experience. In markets where products and services are similar, companies that focus on the customer’s experience can have a sustainable competitive Read more…