Call: (860) 316-5787| Email: info@glmarketingconsultants.com

 

Marketing For A Digital Planet

  Delivering a superior customer experience (CX) is an effective way for businesses to separate themselves from their competition. Customers respond in positive ways to companies that understand their needs and deliver a seamless and consistent experience. In markets where products and services are similar, companies that focus on the customer’s experience can have a sustainable competitive Read more…


Web 2.0 has facilitated a dramatic change in the way that organizations and businesses communicate with customers and other stakeholders. One of the fastest growing communication tools resulting from this change is online video. In this digital world where people express themselves in 140 characters or less, video is becoming a preferred way to communicate. Cisco estimates that Read more…


For many businesses, video is becoming an important component in their marketing plans. It is being used  with direct mail, email, mass media, social media and other marketing tactics as part of an integrated strategy. Videos can enhance, reinforce and compliment  your overall messaging.  Here are five tips to consider for effective video marketing. Define Your Audience -When you are targeting and segmenting Read more…


At a Social Media Marketing (SMM) training session I conducted with a group of small business people I heard comments, concerns and assertions that revealed some common misconceptions and myths about SMM. In a previous post we attempted to dispel the “myth” that social media doesn’t cost anything. In this post we address the notion that if you Read more…


Many businesses have no clue if their marketing is bringing in any new customers or generating enough sales to justify the expense. Most don’t have a way to measure the effects and generally have a hit-or-miss approach. There seems to be little rhyme or reason and no overall plan for marketing.  So what should a small businessperson do? Read more…


Marketing is one of the most misunderstood disciplines in business. If not the most misunderstood, it is certainly one of the least valued. Many business owners and managers see marketing as a “luxury,” something to be done when things are going well and the organization is flush with cash. As a result, when things are tight marketing Read more…


I recently conducted a Social Media Marketing (SMM) training session with a group of small business people. Their comments, concerns and assertions revealed some common misconceptions and myths about SMM. All were aware that many of their customers and prospects use social media and they had clear expectations for what they wanted to take away from the Read more…


Compelling and relevant content is at the core of a successful digital marketing strategy. However, many small and medium size business people have no idea what “content” is. This post is for you if you fall into that category. For your website and other digital platforms, content is information that your target audiences look for on search Read more…