Do you have a marketing plan? For many firms, the answer is no. According to a study by Outbound Engine half of small businesses don’t have a marketing plan. It is not unusual to hear small business owners say they don’t do marketing because they get most of their business through referrals. And while referrals are a great Read more…


What is the Difference Between a Business Plan, a Strategic Plan and an Operating Plan? Planning is an important and necessary function in businesses and organizations. The ability to implement- execute- track- adjust and execute again on a well-developed plan distinguishes those that are successful. Tracking and adjusting to changing business conditions is often what leads to Read more…


Web 2.0 has facilitated a dramatic change in the way that organizations and businesses communicate with customers and other stakeholders. One of the fastest growing communication tools resulting from this change is online video. In this digital world where people express themselves in 140 characters or less, video is becoming a preferred way to communicate. Cisco estimates that Read more…


So, you’ve got a great idea for a killer app.  Now all you have to do is find someone to build it and then just wait for the big bucks to start rolling in. Well, hold on now, it’s just not that simple, but then nothing is. This point was made at a recent seminar by Tim Laubacher, Read more…


If your website has more text than images, is hard to navigate and isn’t mobile friendly..you need to upgrade your website. Visit www.glmarketingconsultants.com  


Savvy marketers are adding video to their marketing mix. Here are some reasons why you need video in your marketing.    


gLMC Video Promo.10.11.2017 from gL Marketing Consultants on Vimeo.


Up until a few years ago, if you surfed the ‘Net you used a desktop or laptop computer.  Now people are more likely to use a mobile device – smartphones, tablets and phablets – to go online.  Nearly every US adult (95%) has a cell phone and according to the Pew Research Center, the percentage of Americans owning smartphones increased from Read more…


Power Marketing

Four major tactics that should be in small business 2017 marketing plans are customer experience, social media marketing, mobile optimization and video marketing. While there are a number of other areas of focus, these 4 can have a significant impact.   Increased Focus on Customer Experience and Service Customers today expect more. They have an abundance of Read more…


LinkedIn is the Number 1 social media platform for business to business (B2B) marketers. It helps build brand awareness with the right audiences, generates high quality leads and is by far the most cost effective social media channel. This video, based on data from LinkedIn Marketing Solutions, makes the case for using this channel in your B2B Read more…